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King&Capital Law Firm Wins Consecutive Bids for Intellectual Property Legal Services Project
Released on:2023-01-13

Recently, the intellectual property team of King&Capital Law Firm won the bidding of foreign-related trademark legal service of Orient Preferred (Beijing) Technology Co., Ltd, the bidding project of trademark legal service of Shenlong Automobile Co., Ltd. for the year of 2023, and the project of external attorney enrollment of CR Snow Brewery (China) Co. Ltd. respectively, and according to the service requirements, it will provide comprehensive legal service for these three enterprises.

The project was implemented and executed by senior partner Mr. Huang Yajun, IP team partner Mr. Yu Yamin, partner Mr. Cao Jing, partner Mr. Song Yuanli, foreign trade mark agent Ms. Bai Mei and foreign trade mark agent Ms. Wang Ying. During the bidding process, the IP team fully demonstrated its outstanding foreign-related business resources and professional advantages, and achieved success in the bidding project.

Founded in 2021, Oriental Preferred (Beijing) Technology Co., Ltd. is an agricultural product e-commerce platform under New Oriental, which is committed to linking producers and consumers and continuously providing high-quality agricultural goodies. The enterprise creates, promotes and sells a wide range of high-quality agricultural products through live broadcasting. Its interesting, informative and connotative live broadcasting style, as well as healthy, tasty and cost-effective product choices, have been recognized by the majority of consumers. The anchor of the live broadcast Dong Yuhui is also loved by the majority of consumers, and has become a dazzling star in the live broadcast industry. Up to now, "Oriental Selection" Shake fans have approached the 30 million mark, Oriental Selection has changed from the initial incubation-type project to the main business.

Ltd. was established in May 1992, is a joint venture between Dongfeng Motor Group Co., Ltd. and the French PSA Group to build passenger car production and operation enterprises, with a registered capital of 7 billion yuan. 2021, the PSA Group and FCA Group to complete the merger, the new name of the group is "Stellantis". In 2021, PSA and FCA will merge and the new group will be called "Stellantis", the third largest automobile group in Europe and the fourth largest in the world. Headquartered in Wuhan Economic and Technological Development Zone, Dragon has plants in Wuhan, Xiangyang and Chengdu. The company's production process has reached the international advanced level. Dragon is one of the earliest enterprises in China to implement the "dual-brand" strategy, with two joint-venture brands: Dongfeng Peugeot and Dongfeng Citroen. It has 397 4S dealerships nationwide, and has deep cooperation with more than 500 international and domestic famous parts suppliers. The company has created the miracle of "China's first crash, China's first sticker, China's first drift, and the most powerful car in history". Since its establishment, the company has sold a total of nearly 6.1 million vehicles, making important contributions to the development of China's automobile industry and local economic prosperity.

China Resources Snow Brewery (China) Co., Ltd. was established on June 12, 2003, is a national professional beer company that produces and operates beer. 2006, the total sales volume of China Resources Snow Brewery ranked first in China's beer market for many years in a row. 2005, Beijing Famous Asset Appraisal Company Limited held a conference on "China's Most Valuable Brands 2005", "2005 China's Most Valuable Brands" was released. In 2005, Beijing Famous Brand Asset Appraisal Co., Ltd. held the "2005 China's Most Valuable Brand Launch", and "Snow Brewery" participated in the evaluation for the first time, and became the fastest-growing national brand in China with a brand value of 8.816 billion yuan. In 2022, Chnbrand, an authoritative brand rating organization, released the brand ranking and analysis report of China Brand Power Index 2022 (the twelfth edition), and Snow Brewery once again won the honor of "No. 1 Brand in Beer Industry".

Introduction of Intellectual Property Team

The intellectual property team of King&Capital Law Firm has been accumulating work for 25 years, specializing in special legal services in the field of intellectual property rights at home and abroad, and has rich experience in non-litigation and dispute resolution, and in the fields of patents, trademarks, copyrights, and anti-unfair competition. The foreign-related trademark legal service team consists of a number of senior lawyers and agents with rich experience in handling foreign-related cases, and has established long-term and stable strategic partnership with more than a hundred foreign organizations and lawyers in more than 200 countries and regions in the world. In the field of foreign-related business of international trademarks which was awarded in the bidding this time, we are able to provide all-around, high-quality and high-efficiency designation service for our clients in global intellectual property rights. Designation services. King&Capital Law Firm's intellectual property team has been awarded "Excellent Trademark Agency" for twelve consecutive years, and will be awarded "Excellent Trademark Agency" again in 2021-2022.

The team's lawyers and trademark attorneys have received the following honors: Chambers Asia Pacific's Recognized Lawyers in the field of intellectual property in the non-litigation category for the fourth consecutive year from 2016 to 2019, a prestigious international ranking organization. For two consecutive years, we have been selected as "World's Leading Trademark Attorneys" in the WTR1000, a list of the world's leading trademark legal services published by the World Trademark Review (WTR) in 2018 and 2019; in 2018-2019, we have been selected as "World's Leading Trademark Attorneys" by the UK's leading legal rating organization. In 2018-2019, we were selected as "Recommended Lawyer" in the field of intellectual property in the list of Asia Pacific lawyers published by The Legal 500, a famous legal rating organization in the United Kingdom, for two consecutive years, and in January 2022, we were selected as one of the leading lawyers in the field of intellectual property in the non-litigation category of the "Chambers Greater China 2022 Guide". Several members of the team have been awarded the title of "Gold Medal Individual Trademark Agent" by the China Trademark Association.