On December 12, 2025, the 78th Cannes International Film Festival “China Night” legal service model and intellectual property rights sharing meeting was successfully held in Beijing King&Capital Law Firm. The event focused on how law can empower cultural and creative enterprises to go overseas, and systematically summarized King&Capital Law Firm's practical experience and inspiration in providing full legal escort for this year's “China Night” of Cannes International Film Festival.
Cannes International Film Festival is one of the most prestigious film festivals in the world, and the 78th Cannes Film Festival's CHINA NIGHT (hereinafter referred to as “China Night”), which will be held in the middle of May 2025, is not only an important window for the world to learn about China, but also an important opportunity to showcase China to the world. CHINA NIGHT is not only an important window for the world to know about China, but also a key platform to showcase Chinese culture to the world. Due to the international cultural differences, different legal systems, many participating subjects, complex legal relationships and outstanding intellectual property rights, King&Capital Law Firm was invited to provide full legal services for CHINA NIGHT from March to May 15, 2025. After the successful conclusion of the event, the organizing committee awarded King&Capital Law Firm with the honorary title of “Honored Brand for Helping International Promotion of Chinese Films” and commented: "The lawyers of King&Capital Law Firm have made an outstanding contribution to the promotion of Chinese culture to the world through the innovative service mode. "
Huang Yajun
The event was hosted by Ms. Grace Huang, Senior Partner of King&Capital Law Firm. She pointed out that “China Night” is not only a cultural exhibition, but also a strategic practice of Chinese culture to the world; in the deep promotion of its international operation, the increasingly complex transnational legal environment and intellectual property protection system are not only challenges, but also issues that we must jointly explore and systematically respond to.
Chu Changzhi
Mr. Chu Changzhi, CEO of King&Capital Law Firm, said in his speech that King&Capital Law Firm has been focusing on corporate legal services for a long time, and has solid and comprehensive service capabilities in the fields of criminal, civil and commercial, corporate and compliance, intellectual property rights, and capital market. He especially emphasized that the growth and branding of enterprises, especially excellent IP brands cannot be separated from the full escort of the law, and need to jointly explore the integration path of law and cultural and creative creativity at sea.
Liu Fang
Liu Fang, CEO of Beijing Boiled Leaf Catering Management Co., Ltd, delivered a speech, in which she expressed her high expectation for Chinese brands to blossom on the global stage through the power of culture and creativity, and hoped that the brands could reach the world in a more warm and storytelling way - not only exporting high-quality products, but also exporting emotional connections that can trigger resonance and deep cultural values. She wishes all the brands that are going overseas good luck. She wished that all those who are going overseas would plant seeds of hope on this snowy day, and in the cultural exchanges across mountains and oceans, join hands to create a better future that connects the hearts and minds of people, as well as blends the East and the West.
Mao Jiayi
Combining the examples of enterprises visited during the recent CKMBA Guangzhou Practical Course, Ms. Mao Jiayi, a teacher of CKGSB MBA program, further explained the realistic path and deep challenges of the fusion of culture and technology to go to sea, pointing out that Chinese cultural and creative enterprises' going to sea nowadays is far more than just expanding their products or markets, but also how to systematically protect intellectual property rights in cross-cultural communication and maintain the integrity of the brand's narrative, so as to establish a sustainable cultural influence in the international arena. It is also about how to systematically protect intellectual property rights and maintain the integrity of brand narratives in cross-cultural communication, so as to establish sustainable cultural influence on the international stage.
Wang Ruilin
Wang Ruilin, a teacher of CKGSB MBA program, delivered a speech on behalf of CKGSB MBA program and expressed her heartfelt thanks for the success of this event. She pointed out that the seminar on “Brand Going to Sea and Legal Protection” echoed the cultural vision of “Going to the World in a Good Manner” advocated by Liu Fang at the conceptual level, and accurately connected with practical issues such as intellectual property protection in the process of going to sea as emphasized by Ms. Mao Jiayi at the practical level. At the practical level, it accurately connects with the real issues of intellectual property protection during the process of going abroad emphasized by Ms. Mao Jiayi. She expects that through in-depth discussion, we can get solid inspiration on brand narrative construction and legal escort mechanism, which will help Chinese brands not only show their cultural charm in the process of globalization, but also build up the foundation of their development, and really achieve stability and progress in the process of “going out”.
Jia Yuan, Chairman of the Organizing Committee of China Night of the 78th Cannes International Film Festival, presented certificates of honor to King&Capital Law Firm attorneys Mr. Liu Ming and Mr. Chu Changzhi in recognition of King&Capital Law Firm's key support for this year's “China Night” event. Mr. Jia Yuan said that the team of professionals represented by Mr. Liu Ming, with their rigorous attitude and professional legal service ability, especially in the protection of intellectual property rights, provided important guarantee for the smooth organization of the event, which is a great credit.
Jia Yuan
Jia Yuan, Founder of Beijing Wingsight Culture & Media Co., Ltd and Chairman of the Organizing Committee/Chief Planner of the China Night at Cannes International Film Festival, pointed out in her sharing on the theme of “Branding at Cannes” that Cannes is not only the focal point of the global traffic, but also a global event integrating art, culture and business. She showed the communication energy of Cannes through a set of data: the short 60-meter red carpet can generate 100,000+ on-site photos per day, attracting 2,400+ photographers and 15,000 global stars, celebrities, professional filmmakers, producers, directors, investors, and other professionals, forming a high-concentration, high-influence international communication field.
She said that this is not only an event, but also a place for Chinese cultural and creative brands to live and work overseas, helping them to link up with global industrial resources in their official capacity. The mission of China Night is to "let the world see China's new beauty", and its core value lies not only in short-term exposure, but also in enabling Chinese enterprises to go farther and longer on the road to the sea, and truly realizing the dual output of cultural value and brand value.
Yang Siyin
King&Capital Law Firm attorney Siyin Yang has systematically sorted out and refined the whole legal service model applicable to large-scale culture going overseas, taking into account the “China Night” of Cannes Film Festival, which is a cultural and creative practice with international influence.
Xiong Yanhua
Mr. Xiong Yanhua, Partner of King&Capital Law Firm, focused on the theme of “From Chinese Creativity to Global Brands, Intellectual Property Rights Light up the Road to Cannes”, and elaborated on the role of intellectual property rights as the core escort in the internationalization of cultural and creative brands.
Liu Ming
Mr. Liu Ming, Senior Partner of King&Capital Law Firm, systematically explained the key role of law in the process of going overseas for cultural and creative enterprises in his speech titled “Legal Service Mode of Cultural and Creative Enterprises and Realization of Intellectual Property Value”. He pointed out that the development of enterprises is inevitably accompanied by the deepening of legal relations, and the strategic cooperation with professional lawyers has become an important symbol of the maturity of enterprises. Especially in the current environment of rapid technological evolution, emerging technologies such as artificial intelligence are reshaping the traditional boundaries of intellectual property protection, which requires that enterprises have to establish a more prospective and systematic thinking of rights management. He further emphasized that cultural and creative enterprises should not only stay at the level of identifying the types of rights, but also need to build a complete rights planning and compliance system in the whole cycle of idea generation, content development and global expansion that includes technology integration, which includes the confirmation of rights belonging at the early stage of creation, the definition of rights of intelligently generated content in the process of cooperation, and the construction of a three-dimensional intellectual property rights protection network in the global market. He believes that legal services should be provided to the clients.
Regarding the selection of legal services, he believes that we should go beyond the traditional criteria and focus on the lawyer team's deep understanding of the “technology + culture” fusion industry, their foresight ability to deal with new legal challenges, and their professionalism in constructing innovative solutions. Truly valuable legal services should be able to build a solid, safe and flexible rule of law framework for the internationalization process of enterprises through insightful structural design, so that every cultural innovation can be steadily transformed into a global brand asset with enduring vitality under the escort of the law, and ultimately realize the fundamental leap from cultural export to global value creation.
Participants enthusiastically exchanged views with each other.
During the exchange session, the participants engaged in a relaxed yet in-depth dialog centering on the industry's cutting-edge trends and practical experience. Participants shared many inspiring observations and thoughts on their own practices in the fields of cultural communication, business innovation and international cooperation, and engaged in frank and constructive discussions on common challenges faced by the industry.
Group photo
The event brought together representatives of the organizing committee of the 78th Cannes Lions International Film Festival “China Night”, cultural and creative entrepreneurs, lawyers and industry experts to discuss in-depth legal services and intellectual property strategies in the practice of cultural and creative enterprises going overseas.
