On January 4, 2024, attorney Chen Deling was invited by a magazine to conduct a one-day training on advertising law compliance for the magazine's editorial, marketing and auditing staff. The magazine is a centralized publication under the supervision of the National Tourism Administration and sponsored by the China Tourism Association.

Mr. Chen Deling gave a detailed explanation on four aspects, including the history of advertising development, advertising content compliance, advertising regulation and punishment, and advertising auditing practice. Among them, she focused on the rights and obligations of each subject of advertisement in accordance with the law, such as the advertisement content should adhere to the correct value and content orientation, the scope of the use of absolute terms in advertisements, the identification of false advertisements, as well as the approval requirements for the release of advertisements of special categories.

Before joining King&Capital, Ms. Chen Deling worked in the medical device industry and well-known Internet companies for many years, mainly responsible for corporate compliance and dispute resolution, including data compliance, cybersecurity, advertising and e-commerce, and corporate investment and financing. After joining King&Capital, Mr. Chen's practice areas mainly include criminal defense and representation, civil and commercial litigation and arbitration, data compliance and network security. In particular, he has expertise in all kinds of high-tech, data compliance and network security, and specializes in dealing with legal compliance issues in the whole life process of data for Internet enterprises, medical enterprises and so on.

During the break of the course, the staff of the magazine asked questions about the difference between medical beauty and life beauty advertisements and the matters to be noted when publishing such advertisements, and Mr. Chen Deling answered the questions in detail through specific cases.

The training program was successfully completed. Participants said that through this advertising law training, they have fully grasped the requirements of the advertising law, and enhanced their awareness of the rule of law in the future in terms of advertisement acceptance, advertisement review and advertisement release compliance, and will avoid advertisement contents that are not in line with the advertising law.