On September 11, 2025, Dongcheng District launched the “Zijin Wealth Management” brand at the China International Trade in Services Fair 2025, and held a brand launching ceremony at the venue of Beijing Shougang Park. The brand was launched by the People's Government of Dongcheng District, China Business Newspaper, Family Enterprise Magazine, and Beijing Dongcheng District Liding Finance and Development Research Institute, together with a number of financial and cultural institutions. Beijing King&Capital Law Firm, as a co-sponsor, partner lawyer Teng Jie attended the meeting.
Pan Li, Deputy Director of the Office of the Financial Committee of the CPC Beijing Municipal Committee, member of the Financial Working Committee of the CPC Beijing Municipal Committee, Deputy Director of the Beijing Municipal Local Financial Administration Bureau, Chen Xiansen, Deputy Secretary of the Dongcheng District Committee, Mayor of Dongcheng District, as well as representatives of a number of financial and cultural institutions attended the event. The brand release is an important initiative to implement the decision-making and deployment of the CPC Central Committee and the State Council on promoting the development and growth of the private economy, and aims to promote the standardized and healthy development of the wealth management industry.
Brand debut betting on wealth management “wind mouth”
Currently, the wealth management industry is in a rapid development stage. As private enterprises enter the peak period of intergenerational inheritance, the market demand for specialized, standardized wealth management and inheritance services is increasingly urgent.
Chen Xiansen, deputy secretary of Dongcheng District Party Committee and mayor of Dongcheng District, pointed out that Dongcheng District grandly launched the “Zijin Wealth Management” brand, which will focus on entrepreneurial wealth management as the industry's “wind mouth”, relying on Dongcheng District, as the first batch of national cultural and financial cooperation demonstration area advantages, in the development of industry standards, financial policy pilots, and the development of the industry. Relying on the advantages of Dongcheng District as the first batch of national cultural and financial cooperation demonstration zone, the brand will play an exemplary and leading role in the formulation of industry standards, the pilot of financial policies, and the integration of various resources.
Dongcheng District, as a national cultural and financial cooperation demonstration zone, has unique resource endowments. The added value of the financial industry in the district accounts for nearly 30% of the GDP, and various types of financial institutions have gathered, while sitting on the “Golden Triangle of Culture”, gathering top medical and educational resources, providing a solid foundation for the creation of an innovative service model that integrates wealth management and cultural heritage.
The construction of the “Zijin Wealth Management” brand is an important initiative to implement the national financial development strategy and will provide strong support for the healthy development of the industry. Pan Li, deputy director of the Office of the Financial Committee of the CPC Beijing Municipal Committee, member of the Financial Working Committee of the CPC Beijing Municipal Committee, and deputy director of the Beijing Municipal Local Financial Administration Bureau, expressed the hope that after the release of the “Zijin Wealth Management” brand in Dongcheng District, it will be able to contribute to the development of Beijing's wealth management industry with the joint efforts of all parties and inject more financial dynamics into the capital's economic and social development.
It is understood that the brand of “Zijin Wealth Management” will focus on the formulation of industry standards and the construction of ecosystems, establish industry norms covering wealth management and inheritance, and guide the standardized development of the industry. At the same time, relying on the Beijing Trust Property Registration Pilot, optimize the equity trust service process, focus on promoting and realizing the tax optimization path for non-transactional transfer of real estate/equity trusts.
Brand building will give full play to the integration advantage of “finance + culture” in Dongcheng District, and provide all-round support for the development of the industry through the “East of the Forbidden City” government-enterprise meeting room and “Zijin Service”. It is expected that through three years of construction, a replicable and sustainable system will be formed. It is expected that through three years of construction, a new model of wealth management services will be formed that can be replicated and popularized.
The brand building will take the mode of “government guidance, market operation” and promote the implementation in stages. In the near future, it will focus on industry research and standardization, in the medium term, it will build a service ecosystem, and in the long term, it will create a wealth management service brand with national influence.
"Building a wealth management ecosystem together
In the final part of the conference, the guests jointly launched the “Zijin Wealth Management” brand release ceremony. The brand was launched by Dongcheng District People's Government, China Business Newspaper, Family Enterprise Magazine, and Beijing Dongcheng District Liding Finance and Development Research Institute, together with more than 20 financial and cultural institutions. The co-sponsors include Industrial and Commercial Bank of China Limited, Bank of China Limited, Huaxia Bank Limited, Zheshang Bank Limited, China Galaxy Securities Company Limited, China Zhongjin Wealth Securities Company Limited, CITIC CITIC Securities Company Limited, Taikang Life Insurance Company Limited, Everybody Life Insurance Company Limited, Zhonghui Life Insurance Company Limited, Huaxia Fund Management Company Limited, China International Capital Corporation Limited, China International Capital Corporation Limited, China International Capital Corporation Limited, China International Capital Corporation Limited, China International Capital Corporation Limited, and China International Capital Corporation Limited. Ltd., Huaxia Fund Management Co. Ltd., Yingda International Trust Co. Ltd., Beijing King&Capital Law Firm, Beijing Dacheng Law Firm, Beijing Guardian Art Center Co.
Representatives of the organizations said that they would give full play to their respective professional advantages, jointly promote the synergistic development of wealth management and cultural heritage, and contribute to the healthy development of the wealth management industry. Through multi-party collaboration, the service level will be continuously improved to provide strong support for promoting the high-quality development of the private economy.
Gao Hao, Vice President of Tsinghua University Philanthropy Research Institute and Director of Global Family Business Research Center of Tsinghua University Wudaokou School of Finance, believes that in the context of fierce competition between international economic and financial centers, and accelerated restructuring of global science and technology, capital and human resources, Dongcheng District, as the core financial district of Beijing, has created the brand of “Zijin Wealth Management”. It not only reflects Dongcheng District's strategic attention to wealth management and inheritance as a frontier industry, but also highlights the forward-looking vision of the deep integration of finance and culture. Dongcheng District, with its deep financial heritage and rich cultural resources, has the unique advantage of developing wealth management and cultural heritage.
